7 Marketing Lessons I Learned From the Muscleheads at Gold’s Gym

When I first joined Gold’s several years ago, I didn’t pay much attention to the “muscleheads” - the professional bodybuilders. But I’ve come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn.

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Let Promotional Umbrellas Make Your Marketing Statement

You may be reading this
article because you are thinking about starting a promotional give-away
campaign or hosting a benefit. 

You may be reading this
article because you are thinking about starting a promotional give-away
campaign or hosting a benefit.  Do you
know what you want to use as your promotional item(s)?  Do you know how you want to distribute your
promotional item(s)?  An answer of No, to
these questions says you are in need of a marketing plan.  For the sake of clarity let’s suppose you
have decided to use , your business or benefit name
and logo is visible for public viewing.

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Promote your Business with Polo Shirts

A well designed promotional polo shirt is much more than an
item of clothing or a fashion statement?when people wear your polo shirts, they
become walking advertisements for your company and your products or services.

The special qualities of items of clothing fulfill promotional needs that no
other item can, and with their large print area, the polo shirt is one of the
most effective items of promotional apparel.

 

Using promotional items to advertise your business has three
important goals?increasing public awareness of your company, promoting goodwill
among clients and customers, and creating a recognizable company identity. Polo
shirts measure up very well in terms of their ability to help you achieve both
of these objectives.

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